Connecting a destination

Written By metrion

Last updated About 4 hours ago

A destination is the ad-platform account that receives conversions from Metrion. Connect one for each platform you want to feed — Google Ads, Meta Ads, TikTok Ads, or Klaviyo.

Where to find it
Tracking → Installations → click an installation → Destinations section.

Steps

  1. In the Destinations section, click Add destination.

  2. Pick the platform you want to connect (Google Ads, Meta Ads, TikTok Ads, Klaviyo).

  3. Sign in to the platform when prompted and grant Metrion the requested permissions. Metrion needs read and write access to upload conversions; nothing else.

  4. Pick the specific account inside the platform. For Google Ads this is the Google Ads account ID; for Meta and TikTok, the ad account.

  5. Save.

The destination appears in the Destinations list with the badge “Account connected.” It’s now available as a destination when you create a Sync.

What permissions Metrion needs
For each platform, Metrion only requests the permissions necessary to upload conversion data. We don’t read campaign performance, change bids, or modify ads — only conversions are written.

Why connect destinations at the installation level
A destination connected once at the installation level can be reused across as many Syncs as you like. This means you can have one Google Ads account fed by Syncs from multiple domains, or one Meta Ads account fed by Syncs from multiple goals.