What is Metrion

What is Metrion

Metrion is a server-side conversion tracking platform that captures conversions on your website and forwards them to advertising platforms like Google Ads, Meta Ads, TikTok Ads, and Klaviyo.

What Metrion does

Modern browser tracking misses a lot. Cookie banners, ad blockers, browser privacy features, and consent rules all combine to drop a meaningful share of conversions before they reach your ad platforms — which then bid blind, optimise on incomplete data, and waste budget.

Metrion fills those gaps. We capture conversions server-side from your store, enrich them with backend data like name and address (where consent allows), and send them on to the advertising platforms that need them. The result: more accurate reporting, stronger Smart Bidding signals, and less wasted ad spend.

How it works at a high level

• Plugin on your store. A small plugin installed on your CMS (Shopify, WooCommerce, Magento, Shopware, BigCommerce) sends conversion events to Metrion.

• Stored and enriched in Metrion. We store every conversion, attach the relevant click IDs (Google, Meta, TikTok), and enrich with order and customer data.

• Forwarded to your destinations. Every two hours, Metrion forwards the conversions to your connected ad accounts as enhanced, server-side conversions.

• Visible in Metrion. You see everything that was tracked, what was consented, and what was blocked, in the Reporting section.

Who Metrion is for

Metrion is built for ecommerce brands and the agencies that run their advertising. Anyone who relies on Google Ads, Meta Ads, TikTok Ads, or Klaviyo to drive sales benefits from feeding those platforms cleaner, more complete conversion data.