metrion

Getting started

Welcome to Metrion — your all-in-one platform for managing server-side tracking across channels. With Metrion, you can seamlessly connect user data from your domains (like websites or online stores) to destinations such as Google Ads, Meta Ads, and more. Our platform gives you full control over how your data is collected, synced, and monitored — all within a structured workspace system.

In Metrion, an installation is the core unit that connects your data ecosystem. It represents a specific setup combining:

One or multiple domains (the source of your user data — e.g., your website). One or more destinations (like Google Ads or Meta Ads). Each workspace can have multiple installations — for example, if you're managing multiple clients or projects, each can live in its own installation for clean separation and control.

Create an installation

Getting started with Metrion doesn’t require choosing a subscription right away. When you sign up, you’re automatically placed on our free subscription, which allows you to fully configure your setup and sync up to 100 conversions to your chosen marketing channel. This means you can create an installation, add domains and destinations, and even set up a sync before committing to a paid subscription — giving you the flexibility to explore the platform and see how everything works.

Choose a subscription

To make integration easy, we offer dedicated plugins for popular e-commerce platforms like Shopware, Shopify, Magento, Lightspeed, and WooCommerce. Installing the right plugin allows Metrion to capture accurate data directly from your server, ensuring better tracking, privacy compliance, and performance.

Depending on the platform you use, follow the relevant instructions below to access your plugin.

How to find and install your Metrion plugin


A sync is the connection that sends your conversion data from your website (or other domains) to a destination like Google Ads or Meta Ads. It links the data you've collected with the channels where you want that data to be used — for example, to improve ad performance, reporting, or attribution. Each sync defines what is being sent, where it’s going, and how it should be handled. You can create as many syncs as needed, depending on your domains, destinations, and the goals you’re tracking.

Create a sync

This glossary provides clear definitions of key terms used throughout our articles and documentation. It is designed to help readers—whether new or experienced—understand specific terminology, abbreviations, and concepts relevant to our work. Each entry includes a concise definition along with any relevant context to aid comprehension.

Glossary of Terms and Definitions

To ensure accurate and reliable conversion tracking in your campaigns, your Google Ads account must be correctly configured. This includes enabling auto-tagging, accepting customer data terms, and applying settings for server-side tracking, lead conversions, and more. In this article, we’ll guide you through all the essential Google Ads configurations required to make your tracking setup fully compatible with our platform—so you can measure results with confidence and optimize performance effectively.