To ensure accurate and reliable conversion tracking in your campaigns, your Google Ads account must be correctly configured. This includes enabling auto-tagging, accepting customer data terms, and applying settings for server-side tracking, lead conversions, and more. In this article, we’ll guide you through all the essential Google Ads configurations required to make your tracking setup fully compatible with our platform—so you can measure results with confidence and optimize performance effectively.
Written By metrion
Last updated 2 months ago
All settings are applied in Google Ads, make sure you’re in the right Google Ads account.
Auto tagging must be enabled
Navigate to Admin > Account settings
Open the Auto-tagging section
Check the checkbox
Save the configuration
Customer data terms must be accepted
Navigate to Goals > Conversions > Settings
Open the Customer data terms section
Check the checkbox
Save the configuration
Enhanced conversions must be enabled
Navigate to Goals > Conversions > Settings
Open the Enhanced conversions section
Check the checkbox to turn on enhanced conversions
Select ‘Google Ads API’ in the selectbox
Save the configuration
Enhanced conversions for leads must be enabled
Navigate to Goals > Conversions > Settings
Open the Enhanced conversions for leads section
Check the checkbox to turn on enhanced conversions for leads
Select ‘Google tag’ in the selectbox
Save the configuration
